Specialised Promotional Guide - A Great Job For Someone With Merchandising And Promotion Knowledge

With my background in merchandising and promotion, I can go basically anyplace I want to in the industry. I have worked on market research merchandising, viral marketing, guerrilla merchandising - you name it, I have done it. The one thing that has always held me back is that I'm not a team player. I am incredibly independent and driven, but I do not tend to use my skills for leadership. You see, I'd rather not have to work together with other people. I know what a project requires intuitively, and I can usually get it done best sans outside help. With some of the companies that I worked with, this held me back. Working as a marketing advisor, however, it has become an asset. You see, with niche marketing consulting, people wish to see that you possess a driven, self-directed attitude. A niche marketing advisor is a kind of subject matter authority. You are meant to come into the business, listen to their issues, and formulate a merchandising strategy custom tailored to their needs. People do not want to see you hem and haw continually, waiting for feedback from assorted committees - they wish to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own method. Either way, by that point your work is done. Of course, there are many niche marketing advisor organizations that work in a more structured way than I do. Many of these consulting firms have greater brand awareness, and so can bring in some big accounts that don't notice me. Nonetheless, I do quite well as a freelance marketing guide. You see, when you are working with a business advisor, it isn't the company that they come from that matters, but the consultant him or herself. Now and again the very fact that I'm able to run the business on my own without the assistance of a marketing firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That's precisely who I am. Of course, marketing consultants differ significantly in their methods. Some of them are very cautious, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Even though I tend towards the latter approach, my goal has always been to combine the two. It is not ever a good idea to ignore info that you can use, but it is also imperative to trust your own instincts.

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